The year 1990 was landmark year for us. We were already known for our exclusive fabrics. With the beginning of Disha Enterprises, we were charting a new direction in our path of growth. We began supplying exclusive salwar kameez sets to out clients. These were absolutely ready to stitch pieces with either beautiful embroidery or block prints. This became our hallmark.
After a decade of being in the ready to stitch business, we slowly expanded our vision and began supplying ready ethnic wear to chain stores like Pantaloons and Big Bazar. By the year 2012, we were ready to take the next step.
We wanted to create our in-house brand which would be available across India. We had the unstinted backing of our artisans and a remarkable design team. To ensure this dream did not just remain an idea, we started creating a completely new support system for it. Right from having an entirely new building, a larger design team, a sampling department to sales staff ... The ground was cleared for takeoff and Disha Lifestyle revved up. Currently, we are cruising steadily with about 60 new samples a month!
At Disha, we are always abreast with changing trends and have something to appeal to every kind of woman. After all, we wish to be a part of every woman's wardrobe!